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Three cheers… or rather 'cheering stations' were provided by Fuller's as part of its plans for this year's London Marathon. The first, at Marsh Plaza, was for visitors to try London Pride, while Millwall Park's station included a live outside broadcast from BBC Radio London as well as sampling and a London Pride bar. Co-branded buses were at all sites, including the third station on the Highway.
Don't all rush at once… Described as "an exciting development", the keg version of Magners cider is on draught from May. The Irish cider brand has an exclusive deal with Coors, the guardians of our brewing heritage. They won't be able to serve it with ice - something to do with trading standards and short-measures - but rest assured that 'extra cold technology' has been employed so that those silly enough to buy it shouldn't be bothered by any flavours.
How did we live without it? Perry is now on draught for the first time with Gaymers Pear to be served "super-chilled" which is why branded glasses will be necessary to remind drinkers what they're actually drinking.
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